About Us
We go beyond consulting to become your strategic partners, working closely to enhance and expand your business.

We go beyond consulting to become your strategic partners, working closely to enhance and expand your business.
CEO | Turnaround & Consulting Expert
Zubair Sobani, a celebrated CEO and turnaround expert, brings over 30 years of industry leadership and in-depth knowledge of Saudi Arabian regulations. His visionary approach has driven numerous successful transformations across various sectors. Zubair’s entrepreneurial spirit, extensive expertise, and commitment to excellence ensure the company remains at the forefront of innovation and growth, making him a pivotal leader in driving sustained success.
Partner | Strategy
Amir Khurshid is a dedicated professional with extensive experience in [relevant field or expertise]. His ability to tackle complex challenges and deliver results with precision makes him an essential member of the team. Amir’s strong analytical skills, commitment to excellence, and proactive approach to problem-solving ensure that every project he handles is completed to the highest standards, significantly contributing to the company’s ongoing success.
Director
Faisal Nazir, with a decade of service industry experience, specializes in training, consultation, and recruitment. His deep understanding of the Saudi market and its regulations allows him to navigate the business landscape with precision. Faisal’s strategic expertise, leadership skills, and commitment to operational excellence ensure the company remains compliant and competitive, making him a vital asset in driving long-term growth and success.
Manager | Manager Operations
As General Manager, Saqib Arshad specializes in operational efficiency and consulting solutions. His expertise includes government relations, customs clearance, and HR advisory. Saqib's ability to streamline operations while enhancing safety and risk management demonstrates his comprehensive skills in managing both administrative and regulatory challenges, delivering tailored services that ensure organizational excellence and effectiveness.
Sr. Government Relations Officer
Fares Bin Ali Al Shaafel is a seasoned government relations expert, bridging the gap between your organization and legal complexities. His meticulous attention to detail and extensive experience ensure your company remains compliant and well-represented. Fares’ professionalism, reliability, and ability to manage both day-to-day legal matters and high-level engagements make him an indispensable asset in public relations and government dealings.
Government Relations Officer
Riyad Al Aseeri, a government relations expert, leverages his strong relationships with government institutions and deep knowledge of regulatory processes. His ability to navigate complex government dealings ensures that client needs are anticipated and met efficiently. Riyad’s strategic thinking, commitment to excellence, and proactive approach make him a trusted advisor, ensuring the company’s interests are always well-represented in governmental matters.
Sr. Operation Executive
Samah Ibrahim, an expert in operations management, has five years of experience in optimizing project execution. Her ability to manage logistics and resources with precision ensures seamless operations. Samah’s keen eye for detail, strong organizational skills, and commitment to efficiency make her a crucial asset, ensuring every project runs smoothly from start to finish, thereby enhancing overall organizational performance and success.
Operation Executive
Seema Mohammad, a dynamic force in corporate communication, excels in navigating governmental processes with finesse. Her outstanding communication skills and fresh perspective enable her to build strong relationships and facilitate effective collaborations. Seema’s dedication to enhancing communication strategies, coupled with her proactive approach, makes her an invaluable asset, ensuring the company’s message is consistently clear, impactful, and aligned with its objectives.
Accounting and Finance Manager
Amir Yaqoob is a seasoned Accounting and Finance Manager with expertise in financial planning, budgeting, compliance, and risk management. With a proven track record of optimizing financial performance and implementing cost-saving strategies, Amir drives business growth through strategic financial leadership and data-driven insights. Skilled in streamlining processes and leading high-performing teams, he ensures financial accuracy and alignment with organizational goals.
Marketing Manager
Karan Singh, a seasoned Digital Marketing Expert, brings over a decade of experience in customer service, traditional marketing, and digital strategies. His deep understanding of consumer behavior and marketing trends allows him to create impactful campaigns that drive engagement. Karan’s innovative approach, coupled with his dedication to excellence, strengthens the company’s digital presence, making him a pivotal figure in driving sustained business growth.
Businesss Development Executive
Priyanka Rai, with over five years of experience, excels as a Business Development Executive by building networks, exploring new markets, and driving growth initiatives. Her strategic approach to sales projections and revenue forecasting aligns with the company’s expansion goals. Priyanka’s ability to attract new clients, oversee growth projects, and consistently meet targets makes her a crucial contributor to the company’s sustained success.
At ThinkDirect BPO, we specialize in end-to-end business outsourcing services, including company formation, HR management, payroll, and accounting. Our deep expertise in Saudi regulations ensures smooth business operations, helping you focus on growth. We provide personalized solutions that drive efficiency and success.